Optimize Your Website with Google Analytics
Missouri State University

Optimize Your Website with Google Analytics

Dates:
March 15, 2018Check for other dates
Meets:
Th from 9:00 AM to 12 N, 1 session
Hours:
3.00
CEUS:
0.30
Instructor:
Lance Coffman
Fee:
$109

Sorry, we are no longer accepting registrations for this course. Please contact our office to find out if it will be rescheduled, or if alternative classes are available.


Course Description

A good website is vital to growing your business. It is often the first place potential customers go to find out about you and what you can offer. How can you know if your website is effective at attracting customers? Google Analytics is a free program that allows you to track who is coming to your site and what they do when they get there. This seminar will teach you how to use this powerful tool to monitor your website’s health. You will learn how Google Analytics works, what the measurements mean, and how you can use it to attract more customers. You will also discover how to set up automated reports that allow you to notice problems at a glance. By properly implementing Google Analytics, you can optimize your website to attract more customers.

Topics include:

  • Setting up Google Analytics
  • Understanding website metrics
  • Discovering where you are losing customers
  • Tracking social media effectiveness
  • Monitoring online ad campaigns
  • Creating custom dashboards
  • Comparing trEnds over time
  • Measuring e-commerce
  • Automating reports

 

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