Get Found on Google: Google Maps and Search Console
Missouri State University

Get Found on Google: Google Maps and Search Console

May 17, 2017Check for other dates
W from 11:00 AM to 1:00 PM, 1 session
Lindsey Davis

Sorry, this course is inactive. Please contact our office to see if it will be reinstated, or if alternative classes are available.

Course Description

A good website is vital to growing your business. It is often the first place potential customers go to find out about you and what you can offer. How can you know if your website is effective at attracting customers? Google Analytics is a free program that allows you to track who is coming to your site and what they do when they get there. This seminar will teach you how to use this powerful tool to monitor your website’s health. You will learn how Google Analytics works, what the measurements mean, and how you can use it to attract more customers. You will also discover how to set up automated reports that allow you to notice problems at a glance. By properly implementing Google Analytics, you can optimize your website to attract more customers.

Topics include:

  • Setting up Google Analytics
  • Understanding website metrics
  • Discovering where you are losing customers
  • Tracking social media effectiveness
  • Monitoring online ad campaigns
  • Creating custom dashboards
  • Comparing trEnds over time
  • Measuring e-commerce
  • Automating reports


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